Founder LinkedIn, without the writing.
Every two weeks, you talk about what's going on in your business. I turn it into 2 posts a week in your voice. You approve, I publish. Your profile gets rebuilt so the people reading your posts know what to do next.
Founders and CEOs who want to be known for their expertise, without writing the posts.
This is for you if
- You lead a B2B companyFounders and CEOs from Seed to Series A, selling to other businesses.
- You have a strong stance on your industryThe people who do best here are the ones who already argue about it at dinner.
- You'll show up for one hour every two weeksThat's the whole input. The rest is on me.
This is not for you if
- You want posts without talking to meI can't write your voice if I never hear it.
- You'd rather send a marketing manager to the callsYour story, your call. Nothing should sit between us.
- You want to post every day2 to 3 posts a week for a year beats 5 a week for three months.
From the first call to a published post.
Deep dive call
90 minutes on your goals, your opinions and how you speak, so I learn to think like you.
Positioning and pillars
Your core narrative and four content pillars that work together as a path to trust.
Profile as landing page
Headline, About, Featured and banner rebuilt for the people you want to reach.
Content calls plus your tools
Every two weeks, plus topics pulled from your Slack, docs and meeting notes. You are always a few weeks ahead.
Posts in your voice
Built from your words, checked for facts and cleaned of anything that smells like AI.
Publishing and reviews
I schedule approved posts, manage comments and walk you through the numbers every month.
Three steps, then a rhythm.
Strategy and setup
Deep dive, positioning, profile and a first batch of 4 to 8 posts so you launch with momentum.
From call to approved post
We talk and I draft. You review everything in one go. The voice gets sharper with every call and every correction you make.
Report and adjust
Weekly and monthly reporting on impressions, engagement, profile views and who from your target market is paying attention.
Accounts I've run.
He was already a known voice but had more material than time. The goal was more consistency in the same direct tone, plus team stories for hiring.
- Avg daily impressions
- +80%
- Career-page clicks, 1 post
- 598
- Followers gained, ~3 months
- +3,087
He is a technical founder whose voice only existed offline. We built a steady rhythm and an audience of decision-makers from near zero.
- Impressions, 12 months
- 71,854
- New followers
- +1,656
- Posts published
- 53
He knew his field inside out but barely posted. None of his competitors were on LinkedIn either. Six weeks later he's the voice of his niche.
- Top 10 posts in first 6 weeks
- 9 of 10
- Avg daily engagements
- 24x
- Time to result
- 6 weeks
Questions I get asked a lot.
When will I see results?
These are typical timelines, not guarantees. Every market moves at its own pace.
Will the posts actually sound like me?
That's the whole job. Every post starts with something you said on a call and uses your own words, numbers and stories. You review everything. Every correction you make sticks for the next batch.
How do you use AI?
For the production work: transcribing calls, pulling out ideas, first drafts, fact checks and scanning for AI writing patterns. The judgment stays with me. I decide what's worth posting, rewrite every draft and make sure it sounds like you. You approve every post before it goes live.
Which tools do you plug into?
Usually Slack or Teams, your meeting notes, Google Drive or Notion and Google Docs for reviews. Your CRM helps in two ways: it shows which deals came from LinkedIn. It also lets me build your target list from lookalikes of your best customers. We pick what makes sense on the first call.
What about my data?
You decide what I can access and you can take it away any time. I only use it to find topics and check facts. Private calls stay out. Nothing gets published without your OK.
How much of my time does this take?
One hour every two weeks for the content call, plus a few minutes to approve each batch. The deep dive at the start takes 90 minutes.
Do you guarantee results?
No. Anyone guaranteeing impressions is guaranteeing the wrong number. I track impressions next to signals from your target market, because 1,000 impressions with 20 of your buyers in them beats 50,000 from strangers.
Is there a lock-in?
No. It's a monthly subscription you can stop any month. I recommend 4 months as the minimum, because trust takes time to build. Anything shorter mostly measures how fast LinkedIn learns who you are, which is not the point.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you. Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.