From almost no reach to 71,854 impressions and 1,656 new followers in a year.
I helped the founder and CEO of a B2B software company build a LinkedIn presence from close to zero. His direct, technical voice existed offline but had never made it onto LinkedIn. Over 12 months we published 53 posts and grew an audience where about a third are decision-makers.
Before vs. with mixo.
Daily impressions
+48%Daily engagements
+45%Followers
+38%4,380 followers and almost no reach
He is a technical founder who started his first company at 16. In the 43 days before we started, his profile got 6,082 impressions in total, about 141 a day. He had 4,380 followers, barely posted and had no system to find, write or approve content.
What we set out to do.
Reach the right decision-makers
Get in front of founders, CEOs and CTOs in his home market, the people who actually buy custom software.
Keep his founder voice
Turn his technical, precise, first-person style into posts his audience would recognise and trust.
A system that lasts a year
Build a full routine from ideas to approval to posting that stays consistent for 12 months without eating his time.
How I approached it.
Find the real stories
Weekly calls plus async input pulled out his actual stories, like starting a company at 16 or watching 13 startup pitches in a month. Every post carried specific numbers and real situations.
Pick topics for the buyer
Topics were filtered against his target buyers: custom software reality, founder lessons, AI in engineering. Generic founder takes were cut.
Quality over volume
We posted about 4 to 5 times a month, with 7 to 9 in the busiest months. The aim was a pace he could keep, not daily output.
Track the median, not the peaks
Every month I compared his median impressions with accounts of a similar size. The goal was steady improvement, not one viral post.
The numbers.
The before figures cover the 43 days before we started, so totals and daily averages are both shown.
Posts that moved the needle.
AI inside real engineering teams
An honest take on how AI works inside his own software teams. His best post of the year.
A family story
A personal post about his brother changing careers.
13 pitches in a month
A specific, opinionated post on patterns he saw after reviewing 13 startup pitches.
The short version.
- Getting the voice right before chasing volume paid off.
- Filtering every topic against the buyer built an audience that fits: 42% sit in his main target cities and 33% work in his buying industries.
- A pace he could keep for a year beat short bursts.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you. Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.