mixo or a freelance LinkedIn writer?
A good freelance writer can be a great choice, especially if you already know what you want to say and who you want to reach.From what I see, it usually gets hard with everything around the posts: the strategy, the target list and the people who should see them.
How the two compare.
| mixo | Freelance writer | |
|---|---|---|
| Cost | mixo Voice €2,500 or mixo Pipeline €4,000 a month | Usually less, often paid per post |
| Same person on every call | ✓ | ✓ |
| Strategy and positioning | ✓ | Usually up to you |
| Outreach to your target list | Up to 125 connection requests a week, included | ✕ |
| Removes the AI feel from every post | ✓ | Depends on the writer |
| Reporting with buyer signals | Weekly and monthly | Rarely |
| Your time per month | About 4 to 6 hours | Lots of briefing, especially at the start |
Which one fits you better.
A freelance writer is the better pick if
- Your positioning is already clearIf you know your topics and your audience, a writer who puts it into words might be all you need.
- Someone on your team handles the restWhen marketing already takes care of the target list and the outreach, you only need the posts.
- Your budget is below my plansMy plans start at €2,500 a month. Many good writers are cheaper than that.
mixo is the better pick if
- You want the strategy and the posts from one personPositioning, content pillars and your profile come first. The posts are built on top of that.
- You want to know who actually saw your postsI track which people from your target list engage, so you see more than impressions.
- You don't want to brief anyoneYou talk for an hour every two weeks. I take it from there.
Questions I get asked about this.
What do you do that a writer doesn't?
Strategy and profile in weeks 1 to 2, posts written from your own words, connection requests to your target list and reporting on buyer signals.A writer usually covers the posts.
Can my posts be in German?
Yes. Posts can be in English or German, depending on who you want to reach.
Can I start small?
mixo Voice is the smaller plan, with 2 posts a week and content calls every two weeks.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you.Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.