mixo or hiring someone in-house?
Hiring someone for LinkedIn gives you full control and a person who's in your Slack every day.It also takes months to find, onboard and get that person to sound like you.I think it depends on how many people at your company need LinkedIn.
How the two compare.
| mixo | In-house hire | |
|---|---|---|
| Cost | mixo Voice €2,500 or mixo Pipeline €4,000 a month | A full salary plus tools |
| First posts live | Within the first weeks | After hiring and onboarding, often months |
| Experience with founder LinkedIn | 36 founder and CEO accounts | Depends on who you hire |
| Strategy and positioning | ✓ | Depends on seniority |
| Works with your existing tools | ✓ | ✓ |
| Your time per month | About 4 to 6 hours | Managing a new hire |
| Contract | Monthly, no lock-in | Employment contract |
Which one fits you better.
An in-house hire is the better pick if
- LinkedIn is for many people at your companyIf your leadership team, sales and the company page all need content, one full-time person can pay off.
- You want someone for all of marketingAn in-house person can also run your newsletter, events and website.
- You have time to train someoneIt takes a while until a new person knows your business well enough to write as you.
mixo is the better pick if
- You want to start this monthStrategy and profile are done in weeks 1 to 2. Your first posts go live right after.
- LinkedIn is mainly about youFor one founder or CEO, a full-time hire is a lot of overhead.
- You want to build it in-house laterI can also teach your team my whole system in 5 sessions, so you can run it without me.
Questions I get asked about this.
Can I take your system in-house later?
Yes. For €7,500 one-time, I set up my prompts and automations in your Claude account and train you or your team in 5 sessions.
Do you work with our marketing team?
Yes. I connect to the tools you already use, like Slack, docs and meeting notes. You decide what I can see.
How long until it pays off?
That depends on your market. I recommend 4 months, because that's when reach, followers and conversations start building on each other.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you.Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.