mixo PipelineLinkedIn that books meetings.
Your posts build trust with the right people.This plan adds the part after that: I track every day who's paying attention and start the conversations.Your sales team takes over from the first reply.
Built for B2B founders and CEOs who want LinkedIn to bring in deals.
Founders and CEOs whose posts get likes, not calls
You already post. People say they enjoy it. Your pipeline doesn't notice. The missing piece is the system that turns readers into conversations.
Companies raising or scaling
From Seed to Series A. Buyers, investors and future hires all look you up before they talk to you. Make sure they find the right story.
Teams with sales ready to follow up
I start the conversations with the people who have been reading your posts. Then your sales team takes over and turns them into deals.
Where this is the wrong fit
- B2C and consumer brandsThe whole system is built around B2B buyers you can name.
- No clear buyer yetIf you can't say who buys from you, there's no target list to build. Start with mixo Voice.
- Nobody to follow upIf no one on your side can take a warm conversation further, the DMs go nowhere. Start with mixo Voice.
Content creates signals. Signals turn into conversations.
I bring the right people into your network. They read your posts for a few weeks. When they start engaging, a conversation is no longer cold.
Content
Posts from your content calls that make your expertise easy to find, for buyers who know they have a problem and those who don't yet.
Signals
I track who from your target list visits your profile, likes, comments, follows or accepts your request.
Conversations
From around week 8 to 12, I open new DM conversations with the people showing signals. Then your sales team takes over.
- CFOConversation started with the CFOI wrote the DM and it went out from your account. When the CFO replies, I write the handover for your sales team.Now
- COOCOO · SaaS companyAccepted your connection requestTarget list11:20
- VPVP Operations · fintechCommented on your postFits your ideal customer profile10:05
- CFOCFO · industrial manufacturerLiked your postTarget list9:40
- HSHead of Sales · logistics softwareViewed your profileTarget list8:15
Everything in mixo Voice, plus the conversations.
The mixo Voice base
Your posts, your profile, your target list and up to 125 connection requests a week.
Signal tracking, every day
Who from your list visits your profile, likes, comments or accepts your request, tracked daily so the right conversation starts at the right time.
Warm DMs
Up to 10 new conversations a day, opened when the signals are there. Then your sales team takes over.
Weekly content calls
One call every week instead of every two, so there is always enough material for 4 posts.
Event playbook
Going to a trade fair or conference? We book meetings with decision makers before you get there.
Reporting
Weekly and monthly reporting, plus a quarterly strategy review where we decide what to change and iterate.
The first 12 weeks.
Strategy
Kickoff and deep dive call, positioning, content pillars, strategy documents for your review and your ICP list.
Launch
Profile revamp and a first batch of 4 to 8 posts. Connection requests start once the ICP list is approved.
Rhythm
4 posts and up to 125 connection requests a week. The first signals start coming in.
Conversations
DMs begin with the people who have been reading and engaging. Weekly and monthly reporting shapes what comes next.
No new tools for you.
I connect to the systems you already work in.Your best topics are already sitting in team chats, meeting notes and docs. That means less briefing for you and more real material for your posts.
You decide what I can see and nothing gets published without your OK.
mixo Voice or mixo Pipeline?
Both plans include your posts, your profile and up to 125 connection requests a week. mixo Pipeline also tracks who's paying attention and starts the conversations.
| mixo Voice | mixo Pipeline | |
|---|---|---|
| Goal | The right people know who you are | Meetings with the right people |
| Price | €2,500 a month | €4,000 a month |
| Content calls | Every two weeks | Every week |
| Posts | 2 a week | 4 a week |
| Deep dive, positioning and profile | ✓ | ✓ |
| Up to 125 connection requests a week to your target list | ✓ | ✓ |
| Signal tracking: who from your list engages | ✕ | Every day |
| Conversations | You decide who to talk to | I open up to 10 a day, from around week 8 |
| Event playbook | ✕ | ✓ |
| Reporting | Weekly and monthly: reach, engagement, profile views and which job titles read your posts | Same, plus a quarterly strategy review |
| Pick it if | You want the right people to know you and you'll handle the conversations yourself | Someone on your side can take a warm conversation further |
No one on your side to follow up yet? Start with mixo Voice. See mixo Voice →
Where it shows up in revenue.
He is an experienced founder with more to say than company updates. We built the content around enterprise knowledge and his customer work.
- Impressions, ~7 months
- 1,110,390
- Open pipeline influenced
- €5.4M
- New followers
- +4,617
She had deep operating experience but only posted now and then. I focused her on one buyer and built a routine around her client work.
- Impressions, 12 months
- 256,476
- Press
- TV feature + book
- New followers
- +1,617
Leadership teams welcome. Pricing is per person, as long as each person's positioning and audience are distinct enough to work.
Before you ask.
Our sales cycle takes 6 to 12 months. Will LinkedIn even matter?
Long sales cycles are where it matters most. A B2B deal goes through several people and months of back and forth.If they've read your posts for weeks, your first call starts with trust already there. From what I see with my clients, that makes the whole cycle shorter.
I already have my clients. Why should they see my posts?
Because they decide every year whether to stay.Every week they see you in their feed, they're reminded why they picked you. That makes renewals easier and gets you referrals you didn't ask for.
Who writes the DMs? Is my account safe?
I write every DM myself and it goes out from your LinkedIn account.For everything else, I only use tools I've tested across all my clients. Each one either has an official partnership with LinkedIn or is used by hundreds of thousands of people.
How much of my time does this take?
About 6 to 7 hours a month: one content call a week plus time to review your posts.
What happens when you're sick or on holiday?
Nothing gets lost. Your posts are scheduled ahead of time and the connection requests keep going out. The signals keep getting tracked too.
When will I see results?
These are typical timelines, not guarantees. Every market moves at its own pace.
Why do conversations only start around week 8?
Outreach is not a day-one thing. It works because people have already read your posts by the time they hear from you.
What happens after the first DM?
I open new conversations based on real signals. Once someone replies, I write a handover.Your sales team gets access to your account and picks up the conversation right where it is. You stay focused on running the company.
Isn't this just lead gen?
It's lead gen that doesn't feel like lead gen.Nobody gets a pitch from a stranger. They get a message from someone whose posts they've been reading for weeks.
Which tools do you use?
Clay and Sales Navigator for target lists, HeyReach for connection requests and a signal tracker that shows me who is paying attention.
Do you guarantee meetings?
No. Every daily DM number is a ceiling, set by how many real signals come in. I would rather send 3 good messages than 10 desperate ones.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you.Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.