Specialist posts linked to over €500,000 in closed consulting deals in 12 months.
I helped a healthcare consultant turn her experience running medical care centres into regular LinkedIn content. Her posting had been irregular. Over 12 months that visibility was linked to more than €500,000 in closed consulting deals, a national TV feature and an invitation to contribute to a healthcare book.
Before vs. with mixo.
Followers
+327%Deep expertise that was hard to find
She advises outpatient medical care centres on leadership, billing and growth. She had the practical experience, but she posted irregularly and had 494 followers at the start of the earlier 12-month snapshot. I focused her positioning on running these centres and built a routine that fit around her client work.
What we set out to do.
Speak to the people in charge
Use the problems that managing directors, commercial heads and medical leads deal with every day.
Make the expertise visible
Explain operational problems through real examples with enough detail to show how she approaches them.
Support consulting enquiries
Give potential clients a way to understand her work before they get in touch or meet her at an event.
Stay present
Prepare about two posts a week through content calls so she never had to write every draft herself.
How I approached it.
Start with a real situation
A funding gap, a staffing call or a practice that can't explain its goals. Each post opened with a problem readers knew.
Keep the focus narrow
I kept the topic on running medical care centres, including budgets, billing and staff. That gave the profile one clear subject.
Capture her voice in calls
I used our calls to get the detail behind each idea. Then I shaped it into a draft she could review.
Two posts a week
That pace was easy to keep. The content kept going while she was on site with clients.
The numbers.
The deal value is closed consulting work reported by the client. Follower and audience figures come from an earlier 12-month snapshot.
Posts that moved the needle.
A national TV feature
A journalist reached out after reading her posts about publicly owned care centres. A film crew then visited one of these centres for a TV feature.
What a medical director earns
A post on a medical director's base salary and revenue share gave readers a concrete pay model to discuss.
Growth without a shared goal
An example of 23 doctors across four specialties made a management problem tangible.
The short version.
- A narrow topic made her the obvious person to call.
- Concrete numbers and real cases got people talking.
- Readers began recognising her at industry events, which brought enquiries and podcast invites.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you. Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.