Thought leadership that books meetings.
Your posts build trust with the right people. This plan adds the system that turns that trust into meetings: the right people in your network, signals on who's paying attention and conversations that start warm. All run by one strategist.
Built for B2B founders and CEOs who want LinkedIn to bring in deals.
Founders and CEOs whose posts get likes, not calls
You already post. People say they enjoy it. Your pipeline doesn't notice. The missing piece is the system that turns readers into conversations.
Companies raising or scaling
From Seed to Series A. Buyers, investors and future hires all look you up before they talk to you. Make sure they find the right story.
Teams with sales ready to follow up
I start the conversations with the people who have been reading your posts. Then your sales team takes over and turns them into deals.
Where this is the wrong fit
- B2C and consumer brandsThe whole system is built around B2B buyers you can name.
- No clear buyer yetIf you can't say who buys from you, there's no target list to build. Start with Founder LinkedIn.
- Nobody to follow upIf no one on your side can take a warm conversation further, the DMs go nowhere. Start with Founder LinkedIn.
Content creates signals. Signals turn into conversations.
I bring the right people into your network. They read your posts for a few weeks. When they start engaging, a conversation is no longer cold.
Content
Posts from your content calls that make your expertise easy to find, for buyers who know they have a problem and those who don't yet.
Signals
I track who from your target list visits your profile, likes, comments, follows or accepts your request.
Conversations
From around week 8 to 12, I open new DM conversations with the people showing signals. Then your sales team takes over.
Everything in Founder LinkedIn, plus the system.
Target list, 100 requests a week
A list of the people you want to sell to, reviewed with you first. Then 100 connection requests a week, so your network fills up with buyers.
Signal tracking
Who from your list engages, measured next to impressions, so we know what's actually working.
Warm DMs
Up to 10 new conversations a day, opened when the signals are there. Then your sales team takes over.
Weekly content calls
One call every week instead of every two, so there is always enough material for 3 to 4 posts.
Event playbook
Going to a trade fair or conference? We book meetings with decision makers before you get there.
Reporting
Weekly and monthly reporting, plus a quarterly strategy review where we decide what to change and iterate.
The first 12 weeks.
Strategy
Kickoff and deep dive call, positioning, content pillars, strategy documents for your review and your ICP list.
Launch
Profile revamp and a first batch of 4 to 8 posts. Connection requests start once the ICP list is approved.
Rhythm
3 to 4 posts and 100 connection requests a week. The first signals start coming in.
Conversations
DMs begin with the people who have been reading and engaging. Weekly and monthly reporting shapes what comes next.
Where it shows up in revenue.
He is an experienced founder with more to say than company updates. We built the content around enterprise knowledge and his customer work.
- Impressions, ~7 months
- 1,110,390
- Influenced pipeline ARR
- €5.4M
- New followers
- +4,617
She had deep operating experience but only posted now and then. I focused her on one buyer and built a routine around her client work.
- Impressions, 12 months
- 256,476
- Press
- TV feature + book
- New followers
- +1,617
Leadership teams welcome. Pricing is per person, as long as each person's positioning and audience are distinct enough to work.
Before you ask.
When will I see results?
These are typical timelines, not guarantees. Every market moves at its own pace.
Why do conversations only start around week 8?
Outreach is not a day-one thing. It works because people have already read your posts by the time they hear from you.
What happens after the first DM?
I open new conversations based on real signals. Once someone replies, your sales team takes over and books the meeting. You stay focused on running the company.
Isn't this just lead gen?
It's lead gen that doesn't feel like lead gen. Nobody gets a pitch from a stranger. They get a message from someone whose posts they've been reading for weeks.
Which tools do you use?
Clay and Sales Navigator for target lists, HeyReach for connection requests and a signal tracker that shows me who is paying attention.
Do you guarantee meetings?
No. Every daily DM number is a ceiling, set by how many real signals come in. I would rather send 3 good messages than 10 desperate ones.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you. Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.